Kia has announced it is headed to the Seoul Motor Show
with a new sedan concept. Details are still scarce, but the Kia CUB
Concept should be small, at under 13 feet long and come with coupe-like
proportions. Kia wants the vehicle to "appeal to trend-setting urban
dwellers," a notoriously car-hungry market. The automaker says the Cub
has a cheerful face decorated with two-point LED headlamps just like
those found on the Quoris
flagship, but the teaser image above looks a bit more sinister than
happy to us. Kia plans to give the Cub a proper unveiling on March 28.
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