Tuesday, April 9, 2013

Kia unveils all-new Soul at New York Auto Show

The Big Apple, perhaps America’s most iconic metropolis, played host to the global unveiling of Kia Motors’ most iconic people mover, the all-new 2014 Soul urban utility vehicle, at the 113th New York International Auto Show.  The signature Soul design is instantly recognizable yet thoroughly fresh, with more than a passing nod to the hot Track’ster concept that was unveiled last year.  

Riding on a new chassis that is stiffer, longer and wider, the all-new Soul has grown up without losing its edge, allowing for more passenger and cargo room while reducing NVH levels. Increased torque and significant suspension upgrades make the 2014 Soul a nimble and agile companion in congested urban environments.  Honoring Soul owners’ fierce individualism, three unique trim levels will be available when U.S. sales are expected to begin in the third quarter of 2013: Base, Plus and Exclaim.

Keeping what made the current Soul special while addressing areas for improvement was no easy task.  As the design team at Kia’s California studio began putting virtual pen to virtual paper, engineers in the U.S. and Korea focused on making Soul a joy to drive. Starting with a solid foundation was a key factor, and the new body enjoys a 28.7 percent increase in torsional rigidity over the current Soul.  With the hard points set, the all-new Soul was boiled down to three focus areas: Maintaining the iconic design while adding modern cues; providing premium features and content; and improving driving dynamics that would make the 2014 Soul more desirable than ever.

Courtesy of: Kia Buzz

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